In the Nyamasheke district of Rwandan, a young society’s animal health worker (CHW), his girlfriend Abayisenga, struggled to find a stable employment after graduating. Meanwhile, in the same society, the farmer Diace Kabayiza, the small entrepreneurial agricultural risks. Without any financial protection for the cattle, “… it rained and remembered the feeling of rain, like lightning, hitting my animals often.”
Insurance intervention carried out by their ways passed with a pilot program Rudan Agri- and Finnish company Special AWRI services (DAS). This is part of the provision of more efforts to bring the necessary products and services – such as initiative, cattle insurance, feed and electricity, rural areas – for example. Valentines were hired by DAS as a sales agent.
“I received training on livestock insurance with my work and now took a revenge,” said Valentine. Animal insurance teaches how the livelihoods can protect their livelihoods and help them to protect for animals.
“Insurance gave me more security in the rain of rain,” he said.
Sales-agent models create economic opportunities for women and youth, provide spreading the spread of products and services to areas related to the last mile division and allow enterprises with insufficient enterprises.
So what are the keys for this model? Based on the experience of the two Approve Programs implemented by Technoserve, To restore Rwanda and Here are women (pot) We have identified three main success factors in Mozambique.
1. To build confidence in local communities
Sales agents are already most effective when there are confidence of local communities. For example, Das, prestigious and prestigious and well-related chhws are employed in communities.
Das changed this volunteer network, which allows CHHWs to expand their effects while earning income. Farmers are studying from Chows to protect their livelihoods through insurance and including the technical support of veterinarians. Currently, 456 Cahw and 63 veterinarians support the intervention of farmers. The double support system helps farmers to understand and trust the offer to insurance. 5,137 Farmer has received insurance so far.
2. Demonstrates competitive advantages for women and young people to attract companies
Sales agents are also important to understand women and youth to attract women and young people as both employees and customers. In Mozambique, the victory was demonstrated Investing in distribution models that reach both men and women can strengthen the bottom line through several mechanisms.
Win private sector partners found that these efforts help attract additional finances. For example, the solar company ignited Mozambike Relief Fund (Earf)Emphasizing the engagement of women as entrepreneurs, employees and customers. Earf’s framework encourages participating companies to do the same, and this alignment encouraged to ignite the recommendations of the arm.
Outside of incentives, women can also provide strategic advantages to reach new customers to attract women as sales agents. The victory program has partnered with the pilot with Nestlé their owners (Women’s Sales Agent) Model in Mozambique. “Working with magveves… Our products have previously gave us a great income in terms of market authority, “said Nestlé’s Nestlé’s National Demolition Manager Albertina Chissano.
These advantages are also important in Rwanda. DAS ‘s initiative, women and youth, Cahws and veterinarians are 59% of doctors, won the average monthly commission at 9.50 dollars with the performance rate over 30.
This difference for valentines comes to trust. “I thought farmers tend to trust … more than women than women, more than women, more cattle insurance programs,” he said.
It recognizes the potential of this model and will have the opportunity to further increase women and youth revenues because they offer additional products and services through these sales agents.
3. To create strategies for extensive, impartial recruitment and retention
As a result, an effective sales agency model requires talented and special sales agents, which means to apply women and young people to hire and maintain. Starts by employment in channels and language – both women and men reaching men.
One of the Win’s partners has changed the promotional materials to help women to imagine women in these roles as women and sales agents such as solar work owners and sales agents. This representative strategy has completed its extensive efforts to introduce and share the stories of women’s role models in recruitment materials.
Efforts do not end in recruitment; To keep excellent agents, companies must invest in capacity and invest in long-term support. Such initiatives improve women’s engagement, contribute to security feelings and allow a team to balance personal and professional tasks without harm.
By accepting the effective sales agency approaches, companies can create inclusive economic opportunities for both enterprises and communities they are serving.
