Most – perhaps the world’s problems, problematic attitude and large part of the beliefs are being built in a large part. Among these difficulties, the races, sex, disability, age, sexual orientation and more substantive discrimination are undoubtedly the worst. It reaches great economic costs and more overhaul, ruins and even ends. Each of us is robbing all and each of us needs to contribute to each other. A safe way to a better world should pass through the changed relationship and beliefs at a time.
We have a long way to go. For example, 20,000 men and women respondents in 20,000 countries in 2022, 20,000 men and women respondents were investigated by 2022 gender equality relations with Kantar:
- Half, women have to work less and have to spend more time on their families.
- Two in two five, men have better political leaders than women.
- Two-thirds of the men in the survey said they have made better business managers of men and four others.
- In about five, he said that there are cases that he is acceptable to hit your wife.
In concern, the most regressive relations in those twenty countries, the most regressive relations between young people, suggested that we can go back before leaving. This information emphasizes that our collective efforts, variables and relationships are related to promote gender equality. Women will not play the most complete role in the economy, but they do not offer all the benefits of their leadership, nor do not be safe, for example, are so wide. Similar dynamics are in the game in other areas of discrimination.
Considering this, it is difficult to think of a better place to start fighting poverty in a broader sense of marketing and communication budgets, strategies and plans. In 2024, global spending for advertising and marketing is estimated at $ 2 trillion (global advertising and marketing cost forecast 2025-2029 – PQ Media ® | Special Media Study). Each of these dollars passes in the service to change the minds. The number of people I have seen in the day is as high as 10,000.
This is not only effective in this content; Advertisements may be subliminal messaging in the back, for example:
- The ethnicity of the scientist playing.
- Who is the laundry.
- Who is the power to decide on the spending of households.
- These patterns are strengthened in our minds in the norms.
It is also a creative, platform or buyer side of the industry’s giant talent. Marketstees are very good than working to think of us differently and to close positive or negative emotions to things. The track record of the advertising industry, which strengthens negative stereotypes to be fair, is not excellent. But this has changed.
In an example, Diageo launched an advertising campaign for Ginnes by AMV BBDO around Gareth Edwards, who has the captain of the Wales Rugby team. This playing career (Ginnes: Gareth’s story “The story of Gareth’s film” The film “The style, Tubby brothers – ADSSPOT advertising archive. “Macho” has many stories in the sport and sport, there are many stories or as they look more because it looks like a gay man.
We do not know how to transfer the ad needle to homophobia. In general, campaigns that have difficulty in stereotypes, nor those who see those who see their work do not have motivation for stereotypes and discrimination, and do not have experience between those who see what changed, or do not have a commercial motivation.
At the same time, it is a potentially proxy, as well as its rights, stereotypes and discriminatory relations are an advertising that affects ads and substrings. If the ads challenged to stereotypes are well received and improved in size, it seems reasonable to assume that their message is heard.
Oxford SAID is analyzed between 2024 “Incorporators = Income” research in cooperating with business school and member companies, between 392 brands of 58 countries. Inclusive ads showed that it is working better than access:
- 3-5% higher short-term sales.
- 16% higher term sales.
- 62% more likely to be the first choice of the consumer.
- 15% higher customer loyalty. (Unterotype isntness; UN women; unilever)
This was not a disposable. Last year’s 28,000 announcements represent 28,000 ads, and high-ended advertisements (Gum) and Roi and Roi and Roi (Pum) are not excluded from gender (UntereterLIANCE.org + 5Unstereotypealliance.org + 5)
These are only numbers that do not convince CMO. They also work for CFO. And all is under: There are no more to make progressive ads.
Sometimes in the face of clear evidence of the benefits of difficult stereotypes, how do not do more. It is sad that the trajectory of being slower than we can develop more slowly. In fact, some information shows that some areas have slip back a little. 2024 Gum and Pum information shows that:
- Ethnic diversity in advertising decreases in total (even if the represented is more in the leadership roles).
- Different body sizes are less represented for women, especially for women.
- The characters over 40 are less represented than years.
- The representative office of people with disabilities is improving, but still only 3%, it is lower than the representation of the population below.
I will talk to the alliance and his classes separately. So far, this is a very important industrial initiative for “non-ethipe” advertisement, “non-ethipi” advertisement and wheels are not re-invested in the world.
Roads after that:
- Many of society problems help people to solve the relationship and beliefs and help.
- If a business wants to do well, marketing and communication is often an unnecessary avenue to do so often.
- Initiative and communication activities for map-and-stereotypes meetings and communication activities, all of the communication activities are not added.
- Nevertheless, a large number of enterprises are made of the opportunity, and even some areas we went back.
- It has never been so easy for evidence, tools and society, which is available through the non-Etivation Union, for example.
Finally, although the work is always necessary to find ways to do good deeds, the window will not remain forever to complete the potential of unstable marketing and communication. Currently, brands benefit from the commercial benefits of progressive advertising, because others are delayed by others. Most of the laggards are undoubtedly to finally handle. This is probably a perfect point for the work, “how” is “how”, how well it is achieved and effective, but in some areas, how many enterprises do not have the advantage of how much competitive advantages. Awards will be taken. The most winning wins are not available. This is something.
